Map Patient Journeys and The HCP Ecosystem
Using RWD and Social Determinants of Health (SDOH), we discover who your trial should reach and why they might hesitate to enroll:
- Medical eligibility + behavioral readiness
- Social vulnerability + motivational triggers
- Language and literacy preferences
- HCP and site connectivity
Uncover Information Needs and Choice Architecture
We detect the functional, emotional, and decision-support needs of patients at every study stage:
- What they need to know
- How and where they want to receive it
- Who influences them
- What keeps them stuck
Design The Experience and Create Assets
We use decision science and storytelling to help move people from interest to action:
- IRB-ready content formats by role and learning styles
- Digital, offline and multilingual formats
- Continuity across patients, caregivers, HCPs and sites
This eliminates guesswork and ensures relevance from the first contact.
No guessing. No generic targeting. Just precision from day one.
Deploy and Activate the System
We activate assets using a mix of owned and partner-led channels:
- Programmatic readiness
- Digital Enablement
- Call Center Scripts
- Patient Advocacy Group Outreach
- HCP Education
- Site Enablement
Measure and Optimize the Deployment
We apply a multi-layered scoring framework to quantify what’s working:
- PXCI: Patient Experience Composite Index
- IEQS: Informed Engagement Quality Score
- RRS: Retention Risk Score
