A combination of a complex dosing regimen, administration requirements, and non-adherence was leading to side effects.
The Problem
A combination of a complex dosing regimen, administration requirements, and non-adherence was leading to side effects.
The Solution
We developed mechanism of action videos with a specific focus on administration, explaining and showing why it is important it take it exactly as prescribed. To ensure authenticity, we filmed a real patient who shared her story for taking Procysbi as prescribed each day.
The Products
3D CGI Animation and Live Action Video
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Case Study
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